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Johanna Baena

The secret life of shipments (and how to keep them safe)

March 25, 2025

Packages moving down a conveyor belt

Navigating the surprising journey from drop-off to delivery Every day, millions of packages make their way across cities, countries and even continents. From the moment you drop-off to the minute it lands on a doorstep, your package is shuffling through a labyrinth of logistics — scanned, sorted, tossed, trucked, flown, rerouted and handed off again… Read More

Tags: package protection, Shipping and logistics, shipping tips Posted Under: Logistics and Supply Chain

How to protect your tech shipments from damage, delay and disasters

March 11, 2025

packing a laptop

Most shipping damage doesn’t happen in the air or on the road. It happens before the package even leaves your hands. Minor mistakes like a misstep in packing, a forgotten label or a box that seemed ‘good enough’ make the difference between a seamless delivery and a costly disaster. Tech shipments don’t get special treatment…. Read More

Tags: Package security, Parcel protection, Shipping solutions, shipping tips, Tech shipping Posted Under: Risk Management, Shipping tips

Better customer experiences start with smarter AI

February 18, 2025

AI is already working for your business — now it’s time to make it work smarter for your customers. Customer experience (CX) can make or break a business. In an era when expectations are higher than ever, speed, personalization and responsiveness are no longer nice-to-haves — they’re essential. But the good news is that if… Read More

Tags: business growth, Business tools, customer engagement strategies, Customer experience Posted Under: Business Strategy

Shipping speed matters — but not always in the way you think

February 4, 2025

Customers want fast shipping. But what they really want is reliability. We’ve all been there. You click “order” on something you’re excited about, and suddenly, waiting even a couple of days feels too long. It’s not impatience; it’s anticipation. And when a package doesn’t arrive when expected? That’s when frustration sets in. Shipping speed has… Read More

Tags: Customer experience, Customer loyalty, Shipping Strategy Posted Under: Business Strategy, Shipping tips

When porch pirates strike, build customer loyalty instead 

January 28, 2025

Deliveries may disappear, but loyalty can appear with the right response. Package theft is an unfortunate reality of the increase in online shopping, and while businesses can’t control what happens after a delivery, they can control how they respond. When a customer’s eagerly-awaited package goes missing, the problem is more than a lost item —… Read More

Tags: Customer experience, Customer loyalty, E-commerce strategies, parcel insurance Posted Under: Business Strategy

How to make returns work for your business and customers

January 14, 2025

Person marking a box for return

The truth is no one likes dealing with returns — not customers, not businesses. But with $743 billion worth of merchandise returned in 2023, it’s hard to deny that product returns are a major touchpoint in the customer journey. Finding a way to make them work for both your business and your customers should be… Read More

Tags: brand experience, Customer experience, Customer loyalty, e-commerce logistics, E-commerce trends, return policy, Shipping and logistics Posted Under: Business Strategy

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The use of the "UPS®" and "FedEx®" marks herein are for information purposes only. Parcel Insurance Plan is not affiliated with United Parcel Services of America, Inc. or Federal Express Corporation. Parcel Insurance Plan is doing business as Parcel Insurance Agency in the states of California (license #0D85835). Parcel Insurance Plan is doing business as Parcel Insurance Agency in New York (license #981276).