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Johanna Baena

How to offer free shipping without losing profits

September 16, 2025

Balancing what shoppers want with what your business can afford In 2025, consumer expectations and economic caution are colliding. Inflation, tariffs and a cooling job market have made shoppers more careful with their dollars, but not less demanding. According to a Capital One Shopping survey, 66% of U.S. consumers now expect free shipping on every… Read More

Tags: Ecommerce Tips, Free Shipping, SMB Shipping Solutions Posted Under: Business Strategy

Luxury-level shipping on a small business budget

August 19, 2025

From browsing online to unboxing purchases at home, luxury customers expect excellence at every touchpoint. While small and mid-sized businesses may not have the same budgets or logistics teams as Louis Vuitton or Prada, the core lesson holds true: buyers who spend more expect more. And shipping is a continuation of the brand experience. Fortunately,… Read More

Posted Under: Shipping tips

The insights hiding in your shipping data

July 15, 2025

From transit times to return rates, here’s how to use your shipping data strategically. Shipping data might not be as alluring as marketing metrics or customer reviews, but it’s one of the most underused tools in an e-commerce business’s toolbox. Every shipment leaves behind a trail of data on delivery times, costs, damages, returns and… Read More

Tags: Business Insights, E-Commerce Tips, Shipping Strategy Posted Under: Logistics and Supply Chain

High temps, high stakes: A smarter approach to summer shipping

June 10, 2025

Summer shipping

Summer is great for many reasons — long weekends, lighter inboxes and lingering sunshine. It’s also the season of summer sales, staff vacations and stretched operations. The pace might feel a bit more relaxed, but risks don’t always follow suit. From heat-sensitive goods to supply chain slowdowns, summer brings its own set of challenges. It’s… Read More

Tags: Loss Prevention, Shipping Strategy Posted Under: Risk Management

The cost of being underinsured

May 20, 2025

What carrier liability doesn’t cover — and how to fix it. When you hand off a package to your shipping carrier, you may assume it’s covered. And technically, it is — just not as much as you’d think.   Most major carriers, including FedEx, UPS and USPS, provide a base level of liability coverage, often… Read More

Tags: Claims & Coverage, Loss Prevention, Shipping Strategy Posted Under: Risk Management

Grow your business with gratitude

May 6, 2025

Turning small moments of customer appreciation into lasting loyalty. In the day-to-day of running a business, the focus is often on what’s next — another sale, another shipment, another deadline. But what often gets overlooked is the moment right after delivery. For the customer, it’s not just the end of a transaction; it’s the beginning… Read More

Tags: business growth, Customer experience, Customer loyalty Posted Under: Business Strategy

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The use of the "UPS®" and "FedEx®" marks herein are for information purposes only. Parcel Insurance Plan is not affiliated with United Parcel Services of America, Inc. or Federal Express Corporation. Parcel Insurance Plan is doing business as Parcel Insurance Agency in the states of California (license #0D85835). Parcel Insurance Plan is doing business as Parcel Insurance Agency in New York (license #981276).