When every shipment is a message, each box is a We don’t often think of cardboard boxes as brand ambassadors. But in the moment between delivery and unboxing, the box itself speaks. The cardboard, the tape, the print, the weight — they all say something about your business. Whether you recognize it or not, your… Read More
The shipping myths haunting peak season
Five false assumptions that haunt shippers — and how to move past them. Shipping mishaps during peak season aren’t always the result of bad luck; more often, it’s bad assumptions. In a season already haunted by high volume, tight margins and customer pressure, lingering myths and superstitions can quietly drain profits and damage trust. As… Read More
How to offer free shipping without losing profits
Balancing what shoppers want with what your business can afford In 2025, consumer expectations and economic caution are colliding. Inflation, tariffs and a cooling job market have made shoppers more careful with their dollars, but not less demanding. According to a Capital One Shopping survey, 66% of U.S. consumers now expect free shipping on every… Read More
Luxury-level shipping on a small business budget
From browsing online to unboxing purchases at home, luxury customers expect excellence at every touchpoint. While small and mid-sized businesses may not have the same budgets or logistics teams as Louis Vuitton or Prada, the core lesson holds true: buyers who spend more expect more. And shipping is a continuation of the brand experience. Fortunately,… Read More
The insights hiding in your shipping data
From transit times to return rates, here’s how to use your shipping data strategically. Shipping data might not be as alluring as marketing metrics or customer reviews, but it’s one of the most underused tools in an e-commerce business’s toolbox. Every shipment leaves behind a trail of data on delivery times, costs, damages, returns and… Read More
High temps, high stakes: A smarter approach to summer shipping
Summer is great for many reasons — long weekends, lighter inboxes and lingering sunshine. It’s also the season of summer sales, staff vacations and stretched operations. The pace might feel a bit more relaxed, but risks don’t always follow suit. From heat-sensitive goods to supply chain slowdowns, summer brings its own set of challenges. It’s… Read More
