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Johanna Baena

The bias that blinds us in business

February 10, 2026

Optimism is your superpower — and your blind spot Business is built on belief. Belief in your product. In your people. In your ability to weather setbacks, outrun competitors and figure things out on the fly. That bold optimism is what powers your growth. But unchecked, the same optimism can also cloud your judgement.  … Read More

Tags: Loss Prevention, Risk Management Posted Under: Business Strategy

What missing packages cost your business

January 14, 2026

And what shipping losses reveal about risk, recovery and readiness. If you ship regularly, you don’t need to be convinced that lost packages matter. You’ve felt the scramble when tracking goes quiet. You’ve fielded the customer email asking where their order is. You’ve made the call to replace or refund before you had all the… Read More

Tags: Customer experience, parcel insurance, Shipping and logistics Posted Under: Risk Management

The holiday rush isn’t over — and neither are your sales opportunities

December 9, 2025

Black Friday and Cyber Monday may be behind us, but online shopping is still going strong. In 2022, nearly half of all holiday spending happened after Cyber Monday. Some shoppers wait on purpose. Others are just getting started. Many still need to find the right gift — or they’ve simply been too busy to shop… Read More

Tags: business growth, Customer experience Posted Under: Business Strategy

Building trust, one package at a time

November 20, 2025

Young family looking inside a box

When every shipment is a message, each box is a We don’t often think of cardboard boxes as brand ambassadors. But in the moment between delivery and unboxing, the box itself speaks. The cardboard, the tape, the print, the weight — they all say something about your business. Whether you recognize it or not, your… Read More

Tags: Customer experience, packaging tips Posted Under: Shipping tips

The shipping myths haunting peak season

October 28, 2025

Jack-o'-lantern in a box

Five false assumptions that haunt shippers — and how to move past them. Shipping mishaps during peak season aren’t always the result of bad luck; more often, it’s bad assumptions. In a season already haunted by high volume, tight margins and customer pressure, lingering myths and superstitions can quietly drain profits and damage trust. As… Read More

Tags: Customer loyalty, Risk Management Posted Under: Business Strategy

How to offer free shipping without losing profits

September 16, 2025

Balancing what shoppers want with what your business can afford In 2025, consumer expectations and economic caution are colliding. Inflation, tariffs and a cooling job market have made shoppers more careful with their dollars, but not less demanding. According to a Capital One Shopping survey, 66% of U.S. consumers now expect free shipping on every… Read More

Tags: Ecommerce Tips, Free Shipping, SMB Shipping Solutions Posted Under: Business Strategy

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The use of the "UPS®" and "FedEx®" marks herein are for information purposes only. Parcel Insurance Plan is not affiliated with United Parcel Services of America, Inc. or Federal Express Corporation. Parcel Insurance Plan is doing business as Parcel Insurance Agency in the states of California (license #0D85835). Parcel Insurance Plan is doing business as Parcel Insurance Agency in New York (license #981276).