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Customer experience

The power of product storytelling: Connecting customers to your brand

December 17, 2024

product storytelling

When products tell stories Every product carries a story. The raw materials, the hands that shaped it, the miles it traveled to land on someone’s doorstep — it’s all part of its narrative. These details, often unseen and rarely considered, are full of meaning; they have the power to transform the ordinary into the extraordinary,… Read More

Tags: Customer experience, customer loyalty strategies, emotional branding, product storytelling Posted Under: Business Strategy

The future of shipping: Five trends SMBs can’t ignore

August 6, 2024

Small business owners packing and shipping products

In recent years, the rise of e-commerce has revolutionized retail, while technological advancements and changing customer expectations have also fundamentally transformed the shipping landscape. Online shoppers now demand not just speed but also flexibility in delivery options, such as same-day delivery, click-and-collect and precise delivery windows, putting pressure on retailers to enhance their shipping capabilities…. Read More

Tags: Customer experience, last-mile delivery, shipping tips, shipping trends, SMB logistics, sustainable shipping Posted Under: Business Strategy, Logistics and Supply Chain, Shipping tips

How to keep your customers happy when fast shipping is no longer sustainable

July 9, 2024

Happy e-commerce customer opening a package

In an age when online shoppers have come to expect ‘next-day delivery’, what happens when fast shipping is no longer sustainable? The e-commerce revolution has fundamentally reshaped consumer expectations, making them prioritize convenience, transparency and lightning-fast delivery. However, as logistics costs rise and supply chain disruptions persist, businesses are increasingly forced to rethink their strategies… Read More

Tags: Customer experience, Customer loyalty, E-commerce trends, Operational efficiency, Shipping solutions, Small business strategies, Sustainable practices, Technology integration Posted Under: Business Strategy, Logistics and Supply Chain

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The use of the "UPS®" and "FedEx®" marks herein are for information purposes only. Parcel Insurance Plan is not affiliated with United Parcel Services of America, Inc. or Federal Express Corporation. Parcel Insurance Plan is doing business as Parcel Insurance Agency in the states of California (license #0D85835). Parcel Insurance Plan is doing business as Parcel Insurance Agency in New York (license #981276).